It's what shows up instantly on all of your social media platforms! It's what clients see and remember on your website! It's what you put on t-shirts, stickers, and mugs!
Picking a good name for your business is important for MANY reasons, but we've gotten quite a few questions from people on what a good name actually looks like and why we chose ours. If you're having a hard time choosing a name, or you're stuck between a couple options and just can't find the right one....you may be doing your business more harm than just picking a bad name.....
So, looking back at how we chose our business name, "Samara Table Company", we realized that it all boiled down to 5 main steps:
Determine your business identity.
We needed to figure out what our business was going to be about. What was our goal as a business? What did we want to be known for? What did we primarily want to build and produce? You may be wondering why this step is number 1. Isn't the point just to pick a catchy sounding name that people would easily remember?
Well, yes. That is true. You want your name to be memorable. BUT!! When you're introducing your business to somebody for the first time....you only get one shot at it. You only get one chance at a first impression. So you want that first impression to be as informative, productive, and memorable as possible.
You want that person to walk away knowing what your business does, what your specialty is, and how to find you. Honestly, I could write an entire blog post on business identity alone...maybe even 2...it's THAT important. So important that we created an entire Marketing Course where we dissect what your business identity is and why it's so critical. We highly recommend it: