If you've been around for a while, you'll know it's been a long journey from building our serving boards, to finishing, to testing, to creating a customer experience, to refinishing services, and FINALLY....to PACKAGING!! We took some time to research what type of packing we wanted to go with...but here's what we ultimately decided on ....(for now)....
Check out the video we made all about it!
Like we talked about in our previous blog post, we need to keep the cost of these boards under $100 so that the majority of our customers (hopefully mostly realtors) can easily justify the cost and will want to buy multiples. After they fall in love with the boards, we want the receivers of the boards to contact us to buy furniture.
But how do we make them fall in love with our products when all they've seen is a cutting board?!
We give them an unforgettable packaging EXPERIENCE!
Big picture, we knew that we'd need to use some sort of box to package the boards in since they were going to be sent directly to the consumer. As for what type of box.....we needed something durable and affordable....enter the thick cardboard 'subscription' type box.
But then came the hard part....what do we make it look like?? What do we put inside of it?? What should it say?? Honestly, we decided not to answer that question ourselves because there are plenty of massive companies who have been doing packaging perfectly for YEARS. So who's an OG for successful packaging.....Apple! That's where our research started.
We had some boxes leftover from when we bought our Apple MacBook Pro and our Apple Pencil (for the iPad). We opened up those boxes again and really paid attention to what we saw. We ended up doing the same with our Isotunes box because their packaging looked pretty nice too.
Here were our findings:
Not all of the packaging needed to be practical. The less practical certain aspects were, the more luxurious it felt. Did Apple need to make a custom matte black envelope to place their instructions in? Nope! But did it look really nice and match the rest of the box interior? You bet!