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    starting my basement business®

    Originally launched in 2022, this program from Jennie and Davis was designed to help Makers thinking about starting a business sell their first $10,000 of product!

    Welcome!

    Course goals:

    The workbook

    <-- click the icon to download the workbook!

    part 1
    setting goals

    set a big smart goal

    example goal

    workbook exercise: 
    1. Pick a BIG smart goal using the workbook


    PS: don't worry about how to achieve your goal, just think about what you want from your business.

    the goal of goals...

    part 2
    selecting a product to sell

    pick a type of product first

    what does the market want?

    workbook exercise: 
    1. select a type of product to sell

    part 3
    building a business identity

    name your business

    stuck picking a name? try this!

    Building a portfolio

    part 3
    price your work

    pricing principles

    The Ultimate Pricing formula

    pricing example #1 - full tutorial

    pricing with an hourly rate

    pricing backwards (market rate)

    More pricing Examples!

    davis messed this up BAD at first

    part 5
    make your first sale without even trying!

    what to do:

    It's time to transform

    what if they say no?

    part 6
    make sales automatic

    Rinse & repeat what works

    how to grow your business

    learn how to build business 'funnels'

    optimize the customer experience

    You're a legit business owner now!

    part 7
    bonus: 3 traps to avoid

    Trap #1

    Trap #2

    Trap #3

    part 8
    bonus: advanced questions & techniques

    Should I use a contract?

    can i sell to other businesses?

    should i file an llc?

    what do i do with the money i'm making?

    taxes made easy!!!

    Taxes should NOT be a DIY activity. If you're making more than $10k a year in your business, it's our opinion that your taxes should be accomplished by a CPA or a tax firm. Both for accuracy, and because it's a waste of your time to learn the complex tax code!

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    A tax professional will probably save you much more in taxes than they charge for their services!

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    If you follow our advice and keep you business money separate, taxes will be very easy for you and your accountant. They shouldn't charge more than $500 to do your personal taxes and your business taxes if you've kept track of revenue and purchases (bank statements are the easiest free way to do that).

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    Feel free to call any local firm and say the following: 

    "I have a small business that sold around [insert yearly revenue] dollars this year. I would like to hire you for tax preparation services for my household and a Schedule C for my business. How much would you charge for that?"

    ​

    ​

    where can i find a business mentor?

    part 9
    bonus: our entire story
    from $0 to $100k

    our business jounrey

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