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    Your Customers are NOT Like You!

    Have you ever tried to price your work profitably and then thought: "Well I'd never pay that much"? That's ok! You're not your target customer. Your customer needs help solving a problem. You already solved that probelm. So it wouldn't make sense for you to pay that much money to solve it. You can build your own products....But your customers can't! They're paying you because they don't know how to solve it. And they don't want to learn how to, either! They just want a product to do it for them. Your customers have a completely different perspective and life experience than you. It's ok if you (or your family) wouldn't pay a high price for your work. Keep raising your prices - you deserve every penny!

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